Dubai Holding has launched the  ‘Marsa Al Arab’ mega-project  , the comprehensive tourist destination project, and aims to elevate the family tourism proposition in Dubai, provide supporting foundations to host Expo 2020 Dubai, as well as reinforce Jumeirah Group’s leading position locally and globally as one of the driving forces behind the growth and prosperity of the tourism sector.

The mega-project Marsa Al Arab is spread across 4 million sq. ft. and comprises two islands on both sides of Burj Al Arab Jumeirah. It adds 2.2 kilometres of beach frontage and will be the newest addition to Dubai’s long-standing track record of world-class tourist facilities. One island will be dedicated to entertainment and family tourism, while the other comprises an exclusive luxury resort.

Commenting on the project, His Excellency Abdulla Al Habbai, Chairman, Dubai Holding said “The launch of this new and ambitious project is in line with the directives of the visionary leadership to provide the finest and rewarding tourist experiences for visitors to Dubai, as well as enhance Dubai’s position as a global tourist destination. We are proud of the vital role that Dubai Holding plays in this sector through supporting innovation and contributing to the economic diversification of Dubai.

He added: “Dubai has achieved a global reputation for unique offerings and unprecedented achievements. This was feasible through proper planning and accurate execution of such projects, complemented by in-depth knowledge of the local market’s needs and capabilities. As part of strengthening local capabilities, ‘Marsa Al Arab’ will support Emiratisation in the tourism sector by providing new job opportunities and encouraging UAE Nationals to commit their innovative and creative ideas to this vital sector.

Al Habbai concluded “We will continue to build on our past success with a focus on the future. Madinat Jumeirah’s visitor footfall and statistics demonstrate its tremendous success over the years, making it the pivot point of our latest development. We at Dubai Holding will continue to comply with the highest environmental standards and global sustainability measures throughout the facilities in our project.”

Source: Dubai Holding

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