Airbnb Co-Founder, CEO, and Head of Community Brian Chesky   announced a series of plans to better serve Chinese travelers, particularly millennials, who are seeking an alternative way to travel. In his remarks, Chesky unveiled Airbnb’s new Chinese brand name, announced the expansion of Trips and Experiences in China and discussed Airbnb’s work to strengthen its global network of more than 3 million listings in more than 190 countries around the world.

Airbnb’s new brand name  in China, “Aibiying” (爱彼迎), translates as ‘welcome each other with love’ and reflects Airbnb’s mission of belonging and bringing people together from communities and neighborhoods all around the world to reimagine how we travel. The new brand is being rolled out across the product  today and will be supported by a major marketing campaign in the coming months.

Airbnb is also bringing its latest innovation, Trips, to China with the launch of Airbnb Experiences in Shanghai. Trips is Airbnb’s strategy to move beyond accommodation to offer unique and magical experiences across all areas of the trip. Trips brings together where you stay, what you do and the people you meet all into one beautifully designed product, and all powered by local people. You can learn how violins are made in Paris or hunt for truffles in the countryside around Florence, Italy.

Trips launches today in Shanghai with  authentic and unique Experiences offered by locals – from learning about dough figurines (also known as Miansu), a 4,000 year old Chinese folk art that is rarely practiced today, to going behind-the-scenes of traditional Kun Opera. Trips provides an alternative to standard tourist experiences, giving access to local culture, places and people that visitors wouldn’t otherwise see or meet. It also provides a platform for local people to share their passions and interests in local cultures and community activities.

With over 3 million homes in 191 countries and more than 800 unique Experiences available to book in 20 cities around the world, growing every week, Airbnb is the one place to go for Chinese travelers looking for an innovative and unique way to experience the rest of the World. In Asia in particular, Airbnb offers the widest choice of alternative accommodation options in the most popular destinations for Chinese travelers including, Tokyo, Osaka, Taipei and South East Asia.

“There’s a whole new generation of Chinese travelers who want to see the world in a different way. We hope that Aibiying and our Trips product strikes a chord with them and inspires them to want to travel in a way that opens doors to new people, communities and neighborhoods across the world. I’m really excited about our future here.” said Brian Chesky, CEO, Co-founder and Head of Community at Airbnb.

Airbnb’s popularity in China is particularly being enhanced by millennials attaching more importance to travel and looking for a different kind of travel experience to other generations. In research conducted by Gfk last year, 93 percent of Chinese millennial respondents said that travel was an important part of their self identity and 94 percent want unique travel experiences*. More than 80 percent of Airbnb’s users in China are aged under 35, more than in any other country.

Source: Airbnb