Home Owners Direct (HOD) is latest startup to join the pool of service providers in the property sector in the UAE.

The brand claims to be the first dedicated real estate marketplace in the region which directly connects property owners with buyers and tenants.


HOD was officially launched in January 2019, with an objective to empower property owners and buyers/tenants to take control of their own property deals and save money. Property owners can list their properties for free, upgrade the subscription, and purchase additional services that include, but are not limited to, virtual tours, professional photography, marketing boards, etc. Besides, developers and ecosystem suppliers can subscribe and advertise their properties directly to consumers.

Cecilia Reinaldo, CEO of Home Owners Direct, says that it is a marketplace for over 100 approved service providers, offering a range of ancillary services directly to users at significant discounts.

Reinaldo said, “HOD’s vision centres around unlocking information to empower consumers to make more informed purchase decisions at a time when the real estate sector has transformed, resulting in a more tech-driven e-commerce experience. The firm intends to bridge the gap between consumers and asset owners by offering a convenient, free platform for the property sector.”

She added, “For long, customers had no viable alternative than to depend on real estate agents who would charge hefty commissions in the name of guidance and security. Today, by leveraging the impact of technology, HOD’s objective is to offer expert guidance for cost-efficient real estate transactions, resulting in a quantum leap for the brokerage segment.”

Source: Zawya

Fulya Altunyay/ fulyaaltunyay@realestatecoulisse.com