Radisson expands in Africa
The famous hotel chain Radisson Hotel Group has accelerated its investments in Africa. The rapidly expanding Radisson Hotel Group has signed 16 new hotel deals across Africa in the last 12 months.
The company doubled its 2018 target for the first year of its five-year strategy, Target 2022. Radisson Hotel Group is currently developing 6 hotels and 20,000 rooms in 31 African countries. The purpose of the hotel is to reach 130 hotels and more than 23,000 rooms by 2022.
The Radisson Hotel Group will increase the pace of development from the Middle Eastern and in French-speaking Africa countries.
Developments in French and Portuguese-speaking African countries are supported by Erwan Garnier. Radisson and Erwan Garnier will be presenting the Radisson brands in the African continent.
Ramsay Rankoussi says “We have ambitious plans for this important market and it is imperative that we have the right resources in place to support our growth. This means communicating effectively with owners and investors, as well as providing first-class levels of expertise, as we establish long-term relationships with our business partners in this market.”
“We will continue to execute our five-year strategy with our expanded team, creating scaled hotel growth in key cities and resort locations across Africa during 2019,” said Andrew Mclachlan, SVP, development, sub-Saharan Africa, Radisson Hotel Group.
Mclachlan told “Cape Town, Johannesburg and Lagos are our three gateway cities in sub-Saharan Africa where we aim to have scaled growth and an ambition of up to 10 hotels within the same city,” Mclachlan continued. “Dakar, [Senegal]; Abidjan, [Côte d’Ivoire]; Douala, [Cameroon]; Luanda, [Angola]; Nairobi, [Kenya]; Dar es Salaam, [Tanzania]; and Addis Ababa, [Ethiopia] are proactive cities where we aim to have between three and five hotels…We expect our future growth to arise from existing hotel take-overs and new-build hotels,
He added: “With economic headwinds in some African markets, we have identified opportunities to exploit our vast knowledge and experience in converting unbranded, underperforming hotels or underperforming office or apartment buildings and reposition them to the right brand and market segment within the Radisson Hotel Group brand portfolio. In addition, we are not ignoring the smaller cities and larger towns across Africa where we’ve identified potential to penetrate the market with either our midscale Park Inn by Radisson brand or upscale Radisson. “
Sevdenur Demir / [email protected]