The SC Index which has been generated as a joint project by AYD and Akademetre Research has been announced with the latest finding covering January 2014.

The Shopping Center Sales Index increased by 2,9% in January!

The SC Index which has been generated as a joint project by AYD and Akademetre Research has been announced with the latest finding covering January 2014. 

According to the periodically publicized data, comparing sales index to the same period of last year ht eindex has increased by 2,9 % and reached 143 points in  January 2014.

In January 2014, the sales per SCs leasable area (sqm) has occurred as 691 TL in Istanbul, 494 TL in Anatolia and recorded as 573 TL in Turkey generally.

The highest increase has been recorded in technology category in January…

Comparing to the same month of last year, sales index has recorded a significant increase in technology category in January 2014. Technology market sales index has increased by 26% in January. In other categories sales index has been recorded as following: 3% increase in General category, 1% increase in food category, 1% decrease in clothing and shoes&bags category 2% decrease in Other* areas in located in the SCs, 3% decrease in hypermarket category. (*Other Category consists of shops such as; DIY, furniture, home textile, souvenir, toys, cinema, personal care and cosmetics, jewellery, hobby, petshop, tailor, shoe repair service, exchange office, dry cleaning and pharmacy.)

Foot-fall Index

Compared to January of the previous year, an increase of 3% has been recorded in foot-fall index in January 2014.

Reviewing SC Index January figures, AYD Chairman Mr. Hulusi Belgü says “Sales index recorded slight increase in the first month of 2014. Comparing to the same month of last year, SC sales index rose by 2,9% in January. Although we are still in winter time the weather is quite warm and there have been some negative developments in both domestic and international markets. All these affected the consumer and rise in sales index was limited. Taking a look at index data the most interesting point we see is the difference between categories. We can see that comparing to the same month of last year technology category sales index increased by 26%. The main reason for this significant rise is the law about restricition of instalment number for creadit cards. As you know law about restriction of instalment number for credit cards came into the force on February 01st consumers will no longer be able to buy electronic devices like mobile phones using credit card instalment advantages. Accordingly consumers mostly focused on buying elecetronic devices in January. In upcoming months the consumers will be in a process of developing consumption habits according to new credit card rules and current economic situation”.

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