The SC Index which has been generated as a joint project by AYD and Akademetre Research has been announced with the latest finding covering December 2013.
According to the periodically publicized data, compared to the previous month, the sales have increased by 19,17% and reached 174 points. Comparing sales index to the same period of last year, the increase has been recorded as 2,4% in December 2013.
In December 2013, the sales per SCs leasable area (sqm) has occurred as 827 TL in Istanbul, 624 TL in Anatolia and reached 705 TL in Turkey generally.
The Most Significant Sales Increase in December Recorded in Hypermarket Category…
Comparing to the same month of last year, the highest sales increase has been recorded in hypermarket category in December 2013. The increase in sales index for hypermarket category was 7% in December 2013. The increase rates that have been observed in the index categories are as follows; 4% in technology market, 3% in clothing and in Other* areas in located in the SCs, 2% in General category.
Comparing to the same month of last year sales index decreased in shoes&bag and food categories in December 2013.
Foot-fall Index
Compared to December of the previous year, an increase of 5% has been recorded in foot-fall index in December 2013.
Reviewing SC Index December figures, AYD Chairman Mr. Hulusi Belgü says “Our sector closed the year 2013 with a record breaking rise and the index reached 174 points which means 19,17% increase comparing with the previous month.
Together with positive effects of New Year campaigns, SC sales index usually records significants rises in the last month of the year. On the other hand there have been some developments occurred in December. As a result usual December increase in sales index was also affected and sales didn’t increase as much as it was expected.
The consumers preferred to buy only their necessary needs as they were affected by warm weather conditions and negative situation perception”.